Moments Table // Beiersdorf Heritage Room

Experience extensive brand stories on the 65" MOMENTS interactive token table — the centerpiece of the Beiersdorf Heritage Room in Hamburg Germany.

Using fluid and particle simulations to playfully encourage visitors to interact and explore

The Moments Table is the central piece in the Beiersdorf heritage room
Copyright Annika Feuss SIMPLE GmbH

By placing tokens on the screen, visitors can explore different facets of the Beiersdorf universe. When multiple tokens converge, they trigger Magic Moments, revealing immersive stories that bring the brand’s heritage to life. A creamy background shader and lively particle simulations add a playful dynamic and work as a guide by highlighting explorable token combinations and call to action animations.

This engaging exhibit brings Beiersdorf’s history to life, allowing guests to explore key milestones and discover the enduring legacy behind household names like NIVEA, EUCERIN, and HANSAPLAST.

A project with BoraBora Studios and SIMPLE GmbH,
More about the project.