Odometer // Škoda Roadshow

The Odometer is an 8 x 3 meter, back-projected tunnel that serves as the grand entrance to the “Make Every Kilometer Count” Škoda Roadshow.
Its walls come alive with interactive particle simulations, while mirrored surfaces on the ceiling and floor create a sense of infinite space.
As visitors enter, they earn kilometers that are instantly converted into a captivating visual display, turning this larger-than-life installation into a collective achievement tracker.

Multiple 3D tracking devices allow participants to immerse themselves in the swirling particles, forging a playful connection with the roadshow’s core theme.

The fusion of three-dimensional visuals, mirrored reflections, and real-time data envelops visitors in an endlessly unfolding environment that draws them deeper into the experience.

A project with BoraBora Studios.
More about the project.